Who is an influencer?
There is a misunderstanding about the term Influencer; Beyond media and industry celebrities, influencers can range from popular book authors/keynote speakers to niche industry experts. Influencers can also include current customers, employees and members of the media. influencer marketing is about brands engaging and developing relationships with individuals that have relevant topical reach and resonance among a community that aligns with goals of the brand.
Objectives you are about to achieve, while applying an influencer marketing program with IRXP are:
- Develop relationships with right influencers to advocate for the brand
- Be present in communities of buyers
- Higher quality content for marketing through influencer partnerships
- Brand leadership through connections to industry influencers
Our job is to spot right influencers in your industry, considering your customers/shadow customers, who can help you fulfill your marketing goals through quality content and social media promotion. Our aim is to help you position your brand in such a way that your customers can relate to you. Contact our influence marketing expert today and schedule a 30 min free consultation call.